See it. Say it. Build it. Guide it.

Director of Product

Led the product portfolio across enterprise, consumer, and API products.

• The brief was to integrate into the major agent platforms. I saw a more scalable route: an embodiment layer above them, allowing customers to bring their own agents. I made the case, worked through the approach with engineering, and led delivery. Integration work went from months to days, and the resulting capability became central to the exit’s technical due diligence.
• Turned a “move upmarket” brief into the strategy and launch of Digital Workforce, delivered by a small team in five months. Five enterprise customers and the ServiceNow Innovation Award 2025 followed.
• When an enterprise deadline was at risk, I presented three costed options and recommended dropping one deployment path. We shipped on time.
• When the CTO left, I took on additional responsibility for engineering priorities and delivery, keeping the roadmap and team on track.

Group Product Manager

• Led the product-market-fit work behind Gallery, recognising that end-user value was essential to the enterprise product’s success. I led the build of the consumer product to test that value. It reached millions of conversations, and the evidence helped secure a further $5M in investment, funding the company through to the exit.
• Improved the self-serve product’s funnel and unit economics: free-to-paid conversion rose from 27% to 42%, CAC fell from $2,018 to $278, and MRR grew from $105k to $137k.
• Managed and coached three product managers across growth, monetisation, and core product.

Product Manager / Senior Product Manager

• Helped shift the company from sales-led delivery to product-led growth, with self-serve signup and in-product onboarding. Activation was a recurring focus: helping people experience the product’s value earlier and reducing the setup friction that caused them to drop out.
• Led the move from bespoke avatar production to a self-serve generative platform. Creating an avatar went from a six-month build to minutes of configuration, and annual capacity grew from six to thousands. The self-serve product reached 114k signups.
• With five squads and no additional product headcount, I coached an engineer in each squad to take on product ownership. They owned their backlogs and day-to-day decisions while I held the overall strategy and coached them weekly.
• Worked on enterprise AI deployments for JPMorgan Chase, Pfizer, and the World Health Organization, with customer-specific safety and compliance requirements.

Senior Project Manager

• Delivered 15 enterprise contracts worth around $4M, all on time across 2019 and 2020.
• Adapted the game-launcher model to replace a manual software-delivery process with a recipe-driven deployment system. Built the proof of concept with an engineer and led adoption; the architecture still underpinned the company’s digital-person deployments eight years later.
• Introduced agile value streams through a small initial experiment, reducing delivery waste by around 25%.

Principal

• An early-stage startup had built its product around the job its founders assumed customers were hiring it for. I reframed the strategy around the job they were actually hiring it for, and the features that reframing pointed to turned stalled deals into adoption. They went on to raise seed funding, grow to eight people, and triple ARR.
• For a specialist assessment business, brought together customer research, purchasing behaviour, and delivery workflows to compare growth opportunities. Identified a stronger offer around helping customers use assessment evidence in hiring decisions, and recommended testing it before committing to a platform build.
• Designed a paid-service test for that offer, with explicit checks for customer benefit, purchasing behaviour, delivery costs, and repeatable work. Built commercial scenarios to make the assumptions and investment trade-offs clear.
• Run AI workshops, seminars, and hands-on engagements for leadership teams and practitioners, including an infrastructure business and a property funds manager. The work ranges from identifying useful applications to building agents for recurring tasks. Across two engagements with the property funds manager, built four agents now used for information memoranda, quarterly board reports, meeting minutes, and portfolio calendars.

Co-Founder & Head of Studio Operations

• An 80-year-old children’s education charity needed a new direction. I proposed a game that taught through its mechanics, making the learning part of the play. That idea became The Aetherlight and the studio I co-founded.
• Raised $5M in seed funding and grew the studio to 35 people. Led culture and operations, shared responsibility for product, and managed the directors of art, technology, design, and sound.
• I shipped The Aetherlight, an online action-adventure MMO across iOS, Android, and desktop, to 30,000 players at 69% Day-30 retention, twice the industry average.
• Also shipped two augmented-reality museum games in Washington DC.