Portfolio

Selected work, in depth

Six case studies spanning enterprise AI, consumer product, creator platforms, onboarding, and a children's game that taught through its mechanics. Pick one to read it in full.

Omnibox natural-language onboarding

01 · Omnibox

Replaced a multi-step onboarding gauntlet with a single natural-language box, putting the product's value ahead of every sign-up gate.

Soul Machines
Digital Workforce platform

02 · Digital Workforce

Enterprise-ready AI product line with Salesforce, ServiceNow, and Zapier integrations.

Soul Machines
Customer value framework

03 · Customer Value

The company's first coherent product-market story, shifting it from technology-first to problem-first thinking.

Soul Machines
Consumer AI Assistant Gallery

04 · AI Gallery

A consumer assistant gallery turned market-validation engine: +48% conversion, +209% ARPV in six months.

Soul Machines
Creator Studio dashboard

05 · Creator Studio

A leaky self-serve funnel rebuilt into a growth engine: +48% conversion, +30% recurring revenue, +168% conversations YoY.

Soul Machines
Play-based learning game

06 · Play-Based Learning

Reinvented a legacy charity as an educational MMO: $5M raised, a 35-person studio, 30,000 children reached.

Scarlet City Studios

Contact

Open to senior product and technology leadership roles.

Auckland-based. Hybrid, onsite, or remote.

[email protected] LinkedIn GitHub